Our innovative 3D Christmas bow label
Hally Labels’ annual Christmas card tradition continues for 2020 and this year we have chosen a 3D bow label. It was the brainchild of our Technical Manager Ryan Granger, and it was printed by our Christchurch team.
The label is a challenging construction featuring multiple materials, print layers and diecuts. To create the bow, the recipient simply peels off the four ribbons, bringing the top two around to the centre – check out the photos below for how it works. The label also features a pearl highbuild to highlight certain design elements and to create grip for peeling of the ribbon ends off. Thank you to our talented Christchurch team for a terrific qualify result.
Our innovative bow label concept would make a great Christmas or gifting label promotion for wine or premium beverages. It creates an interactive experience for the consumer to engage with the packaging and the brand. And is very Instagrammable!
Keep an eye out in the post if you haven’t received yours already or request a sample from our team of label experts.