Covid-19 update 20 May 2022 | We’re open at all sites as we continue to supply businesses across NZ and Australia.

Understanding
Labels

Understanding Labels

We’ve learnt a lot about labels in our 56 years of business. They are a niche type of packaging that can be quite technical. Our team has put together some of the basics here for you, and we’d be happy to discuss further as part of an expert consultation. Or why not see for yourself by booking a factory tour.

Material Types

Materials are the top sheet part of the label construction, which we print on. We have a vast range of options, and the key categories of materials are explained here.

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Adhesive Types

The adhesive is the sticky underside of the label. There are some key categories of adhesives that suit different applications including hot melt, acrylic and removable.

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Liner Types

Liners are the carrier sheet for the label and adhesive. The choice of liner type is important to ensure your labels apply easily whether automatically or manually.

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Thermal Direct vs. Thermal Transfer

There are two methods of thermally printing labels with variable information; direct thermal and thermal transfer.

Colours

Colours are used to create the artwork that’s printed onto the label. There are two ways we can print these, process and special PMS colours.

Factory Tour

Would you like to tour one of our four modern factories, learn more about how we make labels, and see our leading-edge printing machinery for yourself?

We love showing what we do to our clients and potential clients and would be delighted to welcome you for a tour.

Book Tour