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Our Digital Offset technology gives us beautiful print results that are superior to other digital printing technologies like laser and inkjet.
The ink used in Digital Offset is semi-opaque, which allows for bright and vibrant colours. This is especially noticeable on absorbent papers like uncoated wine materials.
We also have the capability to print in up to seven colours, adding orange, green and purple to the traditional cyan, magenta, yellow and black (CMYK) plus white. This widens the colour gamut normally achievable through traditional CMYK digital print.
We also have the option for special colours for accurate brand colour matching. We have an extensive collection of materials that we can digitally print including coated and uncoated paper, clear and white film, metallic paper and film, thermal paper and specialty stocks.
We are excited to have recently invested in extending the embellishments we can offer for digitally printed labels. The embellishments now available include:
Digital printing is ideal for short runs, as no printing plates are required. This reduces preparation costs and provides more flexibility, especially in the case of frequent design changes.
Digital is also ideal for concept mock-ups, test marketing, and promotions.
We are committed to providing responsible and sustainable printing practices for our customers. This commitment includes our use of carbon neutral HP Indigo presses in our factories, and working with HP Indigo press inks that have been certified for compostable packaging.
Digital also offers the ability to create personalised campaigns. There are two main forms of personalisation:
1. Ability to print variable components within a label design either randomly or via a database, such as images, colours, numbers, text, and barcodes
2. Hally Personalisation is a software program that provides the opportunity to create countless individual designs where no two designs are alike
Digital Offset presses use a light sensitive plate that attracts ink. Unlike conventional offset printing that uses a fixed plate that cannot change, Digital Offset uses a Photo Imaging Plate (PIP). This is a light sensitive plate that can be re-imaged with different information on every revolution of the printing cylinder. The ink is only attracted to the charged areas on the PIP, leaving the previously uncharged areas free of ink.
The PIP then transfers the attracted ink to a rubber blanket, which then transfers (offsets) the ink to the substrate.
The printed web is then transferred to a traditional Flexographic press for the labels to be coated, die cut and embellished giving the labels the same environmental resistance as traditional Flexographic printed labels.
Learn about the key differences between flexo and digital label printing on our blog: Flexo vs. Digital label printing (an Infographic).
In this blog post we chat with Jason, our Auckland Operations Manager (and digital master) about some of the questions we are frequently asked about digital label printing and how we work with our clients to solve them. We also ask him about the future of digital printing and what he sees as the next big thing.
In this blog post we discuss how Hally Personalisation provides the opportunity to create limitless unique designs for ultimate shelf impact. This innovative digital solution enables thousands, hundreds of thousands, even millions of unique designs to be created from a set of core patterns that we call seed files.