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EasiTrace

EasiTrace™

EasiTrace is a label that records the DNA information of livestock by simply swabbing an animal via a specifically impregnated label.

This process allows the pastoral industry to store DNA for analysis of pedigree traceability, gene discovery, and parentage, and to help determine meat quality.

 

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Innovative Product Development

In the 1990’s we were approached by the New Zealand meat industry to develop a solution to allay concern around the outbreak of foot and mouth disease. Previously, DNA was captured by drawing blood via a syringe and dispatching the blood for testing in vials, however a more convenient and efficient method was required.

We developed the EasiTrace solution in partnership with AgResearch. EasiTrace won the 2007 Gold Award for Industry Development at Pride in Print.

Custom print

Our EasiTrace labels can be custom printed to include your brand for ultimate market appeal.

Free Expert Consultation

Our experienced sales team have extensive expertise in all things labels. We would be pleased to meet with you to discuss your labelling requirements, share our knowledge and develop a solution specifically for you..

Expert Consultation