Wine label printing capabilities

We have a flexible mix of technologies to print our labels that offer a unique range of capabilities. 

Our state-of-the-art flexo presses are ideal for efficiently printing long runs of high quality wine labels. We offer the full range of embellishments for our flexo printed labels. 

We also have premium quality offset digital presses. Not all digital labels are equal. Our offset digital process achieves excellent print quality that is rich in colour and detail. Digital is ideally suited to niche wine brands and small varietal runs. Our full range of materials and embellishments are available for digitally printed labels.

Specialised wine label materials

We have developed a collection of specialised materials to suit the unique challenges of wine labels. Whether you want an uncoated, textured, glossy, or unique material, we can help. Plus, our in-house laboratory tests our materials and adhesives to ensure optimum presentation plus performance across the ice bucket and cobb tests. Our premium wine materials include:

• Birrabeen, our cream uncoated textured paper
• Pelorus, our bright white textured paper
• Plus a range of gloss, metalised, pearl, textured and specialty materials 

Request your free wine label sample pack. 

We also offer a broad and continually growing selection of environmentally sustainable label material options. Our range includes recycled content, renewable content, compostable and biodegradable materials. We also have materials made from renewable and waste content like grape, citrus, cotton, sugarcane and limestone. 

Embellishments for wine labels

Our extensive selection of embellishments will delight you (and your designer). We can work with you to create the right look for your brand, ensuring your wine stands out on the shelf.

Our label embellishments include:

• Hot foil
• Cold foil
• Silk Screen
• High Build
• Emboss
• Textured coatings
• Special effect inks
• And much more

Shrink sleeves for wine

MCC offers world-class quality shrink sleeves for wine which provide 360 degrees of branding and communication space. We can print these both digital and flexo to allow us to competitively supply short and long run, static and variable shrink sleeves. Sophisticated software ensures our prepress experts provide accurately distorted artwork services. 

Promoting your brand

We understand that wine labels are a key element in promoting your brand. We can also provide you with additional opportunities to draw attention to your brand through the use of promotional labels including medal labels, price call-outs, competitions, and our DUALabel multi-layer labels. Our team of label experts would be delighted to develop a custom label solution to suit your specific needs.

Wine label size and position guidelines

The New Zealand Wine Packaging Forum recently released two helpful documents regarding wine labelling: 

NZ Wine Packaging Forum guide for wine labels - This document is a guide to wine labels to ensure an optimal labelling outcome.

NZ Wine Packaging Forum wine label size and position templates - This document contains templates of all NZ wine bottles, with the optimum label size and placements for labels on these.

For Australian wineries, the Size Me Up website is an excellent guide to ensure label dimensions fit the bottle of choice. 

Wine labelling resources

We've published a number of helpful resources for the wine industry including: 

• 12 tips for printing a distinctive wine label
• Wine Labelling Resources You Need to Know (The Complete List)
• 21 stunning label embellishments and effects to incorporate in four simple steps
• A look inside our label Lab: Specialised testing for wine labels