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Understanding
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Material Types

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Material Types

Materials are the top sheet part of the label construction, which we print on. Below is an explanation of the main types of materials. Within each category are an array of options and we have an extensive selection of materials to suit any number of labelling requirements.

Our team of label professionals would be happy to advise you on the right material type to meet your needs, contact us for an expert consultation or read on to learn about the main categories.

Hally Labels Understanding Labels Material Types

Cast Gloss Paper

Cast gloss paper materials have an extra coating applied to give it an extra glossy, mirror like finish. The glossy finish provides a nice smooth surface for the ink to adhere to giving a premium look to the label. The extra coating applied also provides the label with additional tear and moisture resistance. Cast gloss materials are a good choice for a premium look in beverage or retail applications.

Machine Coat Paper

Machine coat paper materials have a machine applied finish to the paper (hence the name) that while glossy does not have the same mirror like finish of cast gloss paper. This paper is suitable for a wide range of applications where the extra quality and moisture resistance of the cast gloss is not required. The addition of a gloss varnish or film laminate will give the finished label a similar finish to a cast gloss label. Machine coat materials are a good choice for general-purpose labels across multiple sectors.

Uncoated Paper

Uncoated materials are paper based materials where the finish of the paper is left textured during the manufacturing process. They are not smoothed off to create a gloss finish like machine coat or cast gloss papers. Different textured patterns can be incorporated into the paper giving varying looks and feels. The uncoated stocks give labels a premium vintage look and provide a tactile experience on the finished product. Uncoated materials are common in the wine and premium drink categories. We have a wide range of options including Pelorus and Birrabeen, our premium cream and white uncoated papers, and Clarence, our textured paper. 

Synthetic Materials

Synthetic label materials can be PP, PE, PO or PVC based white or clear film materials. They provide excellent moisture and chemical resistance. The finishes are commonly glossy and provide an excellent surface for the ink to adhere to giving bright and dense colours. The matt finished materials are generally used in the logistics sector where the matt surface is better suited to thermal transfer printing. Synthetic materials are commonly used across multiple industries where moisture and chemical resistance is required. The conformability of synthetic materials makes them an excellent choice for small diameter containers and squeezable applications.

Thermal Materials

Thermal materials offer you the ability to print variable information onto the label before application, such as pricing, product information, use by dates, and barcodes. Thermal materials can be either paper or film, the application determines which is best to use.

Syntherm® is our exclusive synthetic direct thermal material that offers superior thermal imaging for 100% barcode scanning and excellent high speed automatic application. When combined with our exclusive specialist cold temperature adhesive SQR007, Syntherm is the perfect solution for labelling wet and irregular shaped products.

There are two methods of thermal printing which also impact material choice; thermal direct and thermal transfer. Learn about the differences between thermal direct and thermal transfer labels.

Free Expert Consultation

Our experienced sales team have extensive expertise in all things labels. We would be pleased to meet with you to discuss your labelling requirements, share our knowledge and develop a solution specifically for you..

Expert Consultation

Hally Labels Expert Consultation
Australia 1800 773 331 enquiry.bne@mcclabel.com

New Zealand 0800 152 162 mcc.christchurch@mcclabel.com

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