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MultiArt™ Online Proofing

  • 1800 773 331
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      Phone: +61 7 3712 9999
      Email: enquiry.bne@mcclabel.com

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      Phone: +61 7 3712 9999
      Email: enquiry.bne@mcclabel.com

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      Phone: +64 3 349 5299
      Email: mcc.christchurch@mcclabel.com

  

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Embellishments & Effects

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Embellishments and Effects

We have the capabilities to print a wide range of embellishments and effects via both our flexo and digital technology. Embellishments and effects elevate your label design, adding the finishing touch to enhance the presentation of your brand.

We are experts in creating labels with impact, and our representatives would be happy to discuss embellishment options for your labels. Some of the embellishments and effects we offer are listed in detail below:

Embellishments and Effects Samples

  • Soft drinks beverage labels
    Printed on our environmentally friendly material, Clarence, and finished with a high build embellishment
  • Premium beer can labels
    Beer can labels printed using high build and Holographicoat on silver synthetic material
  • Premium spirits label
    Premium spirits label printed on our Pearlescent Patterned Paper featuring Naseby Ice Varnish and high build
  • Premium spirits label
    Premium spirits label printed on our textured 30% PCW Clarence material, with copper foil
  • Wine label
    Wine label printed on Clarence textured material, featuring 30% PCW, with foil detail
  • Honey label
    Premium honey label printed on silver paper with high build, spot gloss and rough touch lamination
  • Premium spirits label
    Premium spirits label printed on our textured 30% PCW Clarence material, with high build and foil
  • Honey labels
    Premium copper hot foil embellishment on an uncoated environmentally friendly material
  • Spirits label
    Premium double sided spirits label printed on our textured Clarence material with foil and high build
  • Spirit labels
    White textured paper featuring a high build screen on the title wording
  • Condiments label
    Premium condiments label on textured opaque black material featuring gold foil embellishment
  • Spirits label for gin
    Custom label on environmentally friendly Clarence paper with high build screen and hot foil embellishment
  • Wine label for Pinot Noir
    Gold hot foil embellishment on specialist black vellum material
  • Spirits label for whisky
    Gold hot foil with a high build screen embellishment printed on environmentally friendly Clarence
  • Beer label
    Gold hot foil and high build embellishments on our environmentally friendly Clarence material
  • Craft spirits labels
    Highly embellished spirits labels featuring foil, metallic inks and high build
  • Spirit RTD label
    High build embellishment on a premium uncoated paper

Hot Foil

This is a method of foiling that requires a special tool and can achieve finer and higher quality detail than cold foil. Hot foil has a premium, luxurious effect that is used to communicate quality. Hot foils have a wider range of colours and effects such as holographic compared to cold foil.

Cold Foil

An alternate method of foiling that requires a plate and is more cost effective than hot foil due to the lower set up costs. A selected range of colours and effects such as holographic are available.

Emboss

A textured, prestigious effect created by raising a design or image from the label surface to give a tactile feel or highlight certain design elements.

Silk Screen

The screen process has the ability to print a smooth, controllable lay-down of ink. It is used to create high build coatings (see below) and to print high density, opaque inks. This gives excellent depths of colour and is particularly effective when using a white either on its own or to provide a base for vibrant design elements.

High Build

Utilising the silk screen process we can create a High Build coating that gives a tactile, premium effect that highlights key design areas. Also called braille effect, it sits above the label surface.

Lamination

The entire label surface can be finished in either a gloss or matt lamination film, which provides a high impact finish in addition to strong moisture and scuff protection.

Flood Coating

The entire label surface can be finished in either a gloss or matt coating.

Spot Coating

Gloss or matt spot coatings can be used over an element of the design to highlight it or to create a pattern. When used with a contrasting lamination film, a very effective look can be achieved.

Textured Coatings

We have a number of coating options for achieving a textured look and feel to the label, including:

  • Sandpaper coating, a super-gritty texture
  • Naseby coating, a pearlised textured effect
  • Soft Touch, for a softly tactile effect 
  • Texture Coat, for a tactile effect

Metallic Ink

Metallic inks are used to create a similar effect to foil, via the shine of the metallic particles found in the ink.

Specialty Inks and Coatings

These include:

  • Thermochromic - this ink changes colour when exposed to a certain temperature. A range of temperature bands and colours are available, and the change can be reversible or irreversible
  • Scratch n Sniff - a wide range of custom and stock scents are available
  • Daylight Varnish - this changes colour when exposed to sunlight 
  • Scratch off - this effect is perfect for concealing information such as codes for competitions
  • Glitter - glitter-infused coatings create an eye-catching design effect and are available in a range of pigments and looks. They are best used on darker colours to create maximum impact
  • Black light - clear to the naked eye, this effect is revealed under UV, or ‘black’, light. It is primarily used as a security device for brand authentication or as a promotional effect
  • Glow in the dark - a perfect novelty effect for secret promotional messages
  • Chameleon - this special ink creates a colour shift when viewed from different angles

Many more specialty inks and coatings are available, contact us if you have a specific requirement.

Selecting the right label embellishment

Check out our blog post 21 stunning label embellishments and effects to incorporate in four simple steps to learn more about selecting the right embellishments for your chosen label design.

Free Expert Consultation

Our experienced sales team have extensive expertise in all things labels. We would be pleased to meet with you to discuss your labelling requirements, share our knowledge and develop a solution specifically for you..

Expert Consultation

Hally Labels Expert Consultation
Australia 1800 773 331 enquiry.bne@mcclabel.com

New Zealand 0800 152 162 mcc.christchurch@mcclabel.com

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