Manuel Rooney headed the Hally team who worked with Husk Distillers and their designer to develop the perfect labelling solution. Geoff, our prepress expert, and Jason, Sydney Operations Manager, provided valuable artwork, printing and technical advice to ensure the best result was achieved. The label range consisted of a main bottle label and a uniquely-shaped neck seal. Clarence was chosen from our extensive selection of label materials due to its premium uncoated nature and softly-defined textured finish.

This spirits label range was an ideal candidate for our leading-edge HP Indigo Digital Offset printing technology. Our digital capability is ideal for short runs of premium or limited edition lines as no printing plates are required. This reduces preparation costs and provides more flexibility, without compromising on world-class print quality.

The labels were elevated with a range of embellishments via our Digicon Series 3 finishing machine which perfectly complements our digital press. Gold foil was used to create a premium, luxurious effect for the brand. A unique combination of silver foil and PMS metallic inks created lustrous accents that matched the brand colours of each variant. A glossy high build screen gave a raised, tactile effect whilst highlighting the brand and product names in contrast to the label’s matt finish. The label was also able to be overprinted to add variable batch and bottle details during the bottling process.