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Case Studies

Metal Detectable Tag

Metal Detectable Tag

Our team worked to develop a new metal detectable tag for the meat processing and food production industries. This product needed to act like a standard direct thermal tag whilst also providing information identification further into the processing line... 

  • Metal Detectable Tag
    Meat industry

Challenge

We have a long history of developing innovative labelling solutions for the New Zealand and Australian meat industry. We often develop these solutions to solve unique problems, such as when one of our clients needed to trace product further into their meat processing line than they are currently able.

Our standard direct thermal tags provide the function of information identification within the processing line, however are not able to be used in one certain area of the process. This causes an “accepted” break in the traceability chain. Any tag used in this particular area of the process needed to be metal detectable to remove the risk of any of the tag remaining on the final product.

Our standard tag was not suitable, and other off-the-shelf metal detectable products are not able to be direct thermally overprinted.


Solution

We determined that a tag needed to be developed that was both direct thermally printable and that had metal detectable properties. This would enable the customer to utilise existing hardware and maximise production efficiencies whilst solving the issue.

We chose a high quality, direct thermal, synthetic material that provided an excellent thermal image, moisture resistance, and the ability to withstand high temperatures. Our technical and operations teams developed a process to successfully convert this challenging product construction. The tag was tested by our in-house laboratory to replicate the printing and application process, utilising a metal detector to validate that the tag was detectable. The product was then trialled by our client to confirm suitability.

Whilst we began development of this product to solve a specific client’s challenge, we soon realised the products’ potential across other applications. We found that the ability to withstand high temperatures was a feature that would benefit additional customers as this is a key environmental challenge in many potential end-use applications. Many meat processing and smallgoods plants utilise high temperature water baths and smoke-houses, and if the direct thermal material isn’t rated to this temperature then it will turn black and all identification information is lost.


Result

Our metal detectable tag is a solution for the general food production industry and has been successfully used by both meat processing and ready meal preparation clients. As more of the food supply chain requires further scrutiny and traceability of their entire process, having a metal detectable tag that can be direct thermal overprinted allows greater integrity and safety in the food supply chain.

We have developed a product that successfully completes the traceability chain through the food processing chain. By allowing full product traceability throughout the process, our clients have the ability to monitor yield productivity throughout the entire production process and provide their customers with full traceability to the item level. 

Our Metal Tag won a gold award at the 2016 Pride In Print Awards in the Industry Development - Business Innovation category. 


Client Feedback

"Innovative application of techniques for practical use in industry. Leading edge technology that delivers a highly innovative label solution that is extremely practical." 

Judges feedback, Pride In Print Awards

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