Our client Barker's of Geraldine, one of New Zealand's most prominent preserves and condiments manufacturers, decided to rebrand, redesign and rename their Anathoth Farm jams and pickles range...
28 Limestone Street
Darra, QLD 4076
Phone: +61 7 3712 9999
3 Dolerite Way
Pemulwuy, NSW 2145
Phone: +61 2 8123 1400
Melbourne Sales Office
Pat: +61 413 126 168
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Phone: +61 7 3712 9999
24 Hannigan Drive
Saint Johns, Auckland 1072
Phone: +64 9 574 3999
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Sockburn, Christchurch 8042
Phone: +64 3 349 5299
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The purpose of the label redesign was to improve shelf appeal and better position the brand as an authentic, premium product. This was to be achieved through focusing on the farm-based, farm made manufacturing practices.
The existing packaging utilised a pottle with an In Mould Label (IML) which was dated and did not reflect the position of the product. It also proved to be inefficient and inflexible for production, requiring large amounts of pre-labelled pottles to be kept in stock.
Hally Labels worked with Barker’s to identify the advantages that self adhesive labels would provide, and the decision to move from In Mould Labels (IML) to self adhesive labels as a premium decoration alternative was made due to the following benefits:
Hally Labels worked with Barker’s, the manufacturer of the new and improved pottle, and the label applicator supplier to develop a complete solution which not only achieved the branding objectives, but also offered greater manufacturing flexibility and efficiency.
After several design iterations and an extensive trialling program, the final label construction featured:
The new, contemporary packaging for the now-named Anathoth Farm achieved the branding objectives and resulted in an improved presence on the supermarket shelf. Sales have increased and the new look has been well received by both consumers and retailers.
“Hally Labels is Barker’s preferred label supply partner. Innovation, quality and service excellence is what we expect and Hally Labels have absolutely delivered with our new Anathoth Farm rebrand.”
Danielle Esplin, Marketing Manager
Barker’s of Geraldine.
Our experienced sales team have extensive expertise in all things labels. We would be pleased to meet with you to discuss your labelling requirements, share our knowledge and develop a solution specifically for you..