Our client Barker's of Geraldine, one of New Zealand's most prominent preserves and condiments manufacturers, decided to rebrand, redesign and rename their Anathoth Farm jams and pickles range...
Auckland
24 Hannigan Drive
Saint Johns, Auckland 1072
New Zealand
Phone: +64 9 574 3999
Email: enquiry@hally.co.nz
Christchurch
48 Waterloo Road
Sockburn, Christchurch 8042
New Zealand
Phone: +64 3 349 5299
Email: enquiry@hally.co.nz
Brisbane
28 Limestone Street
Darra, QLD 4076
Australia
Phone: +61 7 3712 9999
Email: enquiry@hally.com.au
Melbourne Sales Office
25 - 33 Fourth Avenue
Sunshine, VIC 3020
Australia
Phone: +61 7 3712 9999
Email: enquiry@hally.com.au
Sydney
3 Dolerite Way
Pemulwuy, NSW 2145
Australia
Phone: +61 2 8123 1400
Email: enquiry@hally.com.au
LATEST UPDATE ON OUR COVID-19 STATUS…WE ARE OPEN AT ALL FOUR PLANTS WITH APPROPRIATE DISTANCING/HYGIENE PROTOCOLS IN PLACE AND WE’RE READY TO DISPENSE LABEL ADVICE FORTHWITH!
Our client Barker's of Geraldine, one of New Zealand's most prominent preserves and condiments manufacturers, decided to rebrand, redesign and rename their Anathoth Farm jams and pickles range...
The purpose of the label redesign was to improve shelf appeal and better position the brand as an authentic, premium product. This was to be achieved through focusing on the farm-based, farm made manufacturing practices.
The existing packaging utilised a pottle with an In Mould Label (IML) which was dated and did not reflect the position of the product. It also proved to be inefficient and inflexible for production, requiring large amounts of pre-labelled pottles to be kept in stock.
The new, contemporary packaging for the now-named Anathoth Farm achieved the branding objectives and resulted in an improved presence on the supermarket shelf. Sales have increased and the new look has been well received by both consumers and retailers.
Hally Labels worked with Barker’s to identify the advantages that self adhesive labels would provide, and the decision to move from In Mould Labels (IML) to self adhesive labels as a premium decoration alternative was made due to the following benefits:
Hally Labels worked with Barker’s, the manufacturer of the new and improved pottle, and the label applicator supplier to develop a complete solution which not only achieved the branding objectives, but also offered greater manufacturing flexibility and efficiency.
After several design iterations and an extensive trialling program, the final label construction featured:
“Hally Labels is Barker’s preferred label supply partner. Innovation, quality and service excellence is what we expect and Hally Labels have absolutely delivered with our new Anathoth Farm rebrand.”
Danielle Esplin, Marketing Manager
Barker’s of Geraldine.
Each year we publish a trend report based on the latest consumer trends and insights, including label specific examples. We would be happy to share a copy of our latest report with you.