Clarence Distillery engaged Yamba local Adam Woodleigh, founder of Redalfalfa Graphic Design, to create the artwork for the brand’s newly crafted range. First to debut was the Duke Gin, followed by the Ruby Gin and Emu Vodka.

Manuel Rooney, based at our Brisbane site and a regular traveller to the Northern NSW region, worked closely with Adam to bring his designs to life on the Natural Kraft. This paper is made from 80 per cent recycled content and 20 per cent post-consumer waste. The brown, earthy uncoated stock provides a rustic hand-made look, which matched the raw timber used to build the distillery.

Each label has a unique cut out design detail to accentuate the feature image. Our prepress department recommended using a high build to further enhance the Duke, rosella flower and emu illustrations. This premium embellishment uses a silk screen process to provide a tactile effect to key design areas that sits above the label surface. This glossy effect provides excellent contrast against the uncoated Natural Kraft material.

We added a white ink to enhance the opacity of certain design elements on the darker kraft material. The white ink was also applied under the mandatory health warning and the barcode to ensure ease of readability.

The labels were manufactured at our Sydney site using our digital printing capabilities. Our HP Indigo digital presses are designed with the environment in mind with each subsequent press model using less energy and supplies per printed page than its predecessor. We print using HP Indigo Inks which are certified for both home and industrial compostability.