Consumer Trend Insights from Trendwatching.com
Hally Account Manager Anne Costin attended the Sydney stop of the Trendwatching.com Global Trend Event Series, currently touring 11 cities worldwide. Established in 2002, trendwatching.com scans the globe for the most promising consumer trends, insights and related hands-on business ideas. Held on 21 August at the Museum of Contemporary Art on the beautiful Sydney Harbour, 150+ future-focused trend professionals enjoyed a morning of engaging presentations on critical consumer trends for 2019.
New trends emerge when change unlocks new ways to serve basic human needs. Innovations that serve a basic need in a new way create new consumer expectations, which will eventually spread to other brands and businesses. Three key trends were covered in a snapshot of what’s to come in 2019:
- New world, same humans
A look at five powerful basic human needs (self-improvement, fairness, peace of mind, relevance, and authenticity) and the tech-driven trends that are unlocking ways to better the consumer experience in 2019.
- Couples therapy (Anne’s pick for session of the day)
Trends to repair and rebuild relationships with consumers in a time of distrust, by being more transparent, honest and authentic and by solving shared issues. The consumers of 2019 will choose these companies over those who still choose to do business behind closed curtains.
- Long distance disruption
Featuring a selection of tech, retail, and customer experience trends reshaping Asian consumerism, and all set to have a global impact in 2019.
These three trends, along with our own field research and understanding of client markets, will help inform the Hally Labels 2019 Trend Report. Each year we showcase upcoming ideas and insights, and we always give particular focus to label-specific examples. We make our Trend Report available to partners interested in emerging trends in the packaging industry. Our 2018 Trend Report is available now, order your free copy and we’ll post it out promptly. Otherwise keep an eye out for our next edition, set for release in early 2019.